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Videos

When you can smell the feel and touch the colour

This presentation experiments with a completely out of the box methodology to help innovation labs get better inputs in product development – unbiased, more discriminating.Innovation teams need help with exploring only texture articulation and...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Runa Gupta, Vartika Hali, Vishal Sampat
June 15, 2014
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Citation

Gupta, Hali and Sampat (2014a, June 15). When you can smell the feel and touch the colour. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/when-you-can-smell-the-feel-and-touch-the-colour